There was an avalanche of mistakes made along the way on both sides. The community failed (and still fails) to understand that Mark Shuttleworth owns it; it's his money that props it up. In contrast, insane decisions on the management side were made. Who has ever heard of shutting down a music store and cloud storage when you are desperately trying to enter the mobile phone market? Or build an OS that was perfect for Tablets (Unity) and yet show no interest in the hardware until it was too late! Or finally, commit the cardinal sin of insulting your userbase because they're all a bunch of selfish ("Look! I pay for it!"), whinging ("I paid for it, why shouldn't I have what I want?") individuals. #LeSigh 🤣